Anime singing contest proves that Japanese pop culture is catching on-among the young and old

ANIME is as ubiquitous as TV or the Internet. Gone are the days when only hardcore geeks and kids raved about it—these days, you can talk to frat boys about “Bleach,” to middle-aged businessmen about “Deathnote,” to intellectuals about Hayao Miyazaki.

The same can be said of Japanese pop culture. Time was, when singing J-Pop or J-Rock would raise eyebrows, but now there are even mall events dedicated to doing just that—one of which is the Japan Embassy’s and Japan Foundation Manila’s J-Pop Anime Singing Contest, now on its second year.

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Pop! goes J-Pop - Inquirer.net